Bjertorpslott is a renowned castle and luxury hotel just outside Gothenburg, celebrated for its exceptional local cuisine. The hotel’s website had reached a point where it desperately needed a redesign, as the previous site was challenging to maintain and lacked mobile optimization. They needed a new site that would not only deliver a beautiful experience on any device but also be simple to update and manage, with the ultimate goal of turning visitors into customers.
Bjertorpslott is a hotel known for its focus on exceptional local cuisine. Recognizing the need for a more efficient user experience, they sought to convert more website visitors into customers, particularly as mobile traffic continued to rise. One challenge was effectively showcasing their various packages and ensuring the right offers were highlighted during different seasons to maximize retention. To address this, I introduced new features like a homepage slider, allowing the marketing team to easily update offers and better engage with visitors.
Another significant issue was the website’s navigation, which had been problematic since its initial launch and was in need of a complete overhaul. I dedicated considerable effort to refining the structure and creating an intuitive layout that allows visitors to quickly find what they need without being overwhelmed by too many options. In the end, we successfully revamped the entire website, helping the hotel increase sales and optimize its communication.
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